Ele Ward is a highly experienced marketer with focus on strategic partnerships, project management and go-to-market strategy.
She has worked with numerous founders and early-stage teams in the B2B and B2C Climate Tech, FinTech and Sustainable Fashion sectors.
Today, Ele is CMO of B2B2C alternative asset platform, Ctrl Alt. Opening up the previously exclusive world of alternative investing and challenging the face of ownership.
For general enquiries, please contact Ele Ward directly at ele@noka.studio
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Cogo, Head of Marketing, April 2019 - Jan 2022
G2M Strategy: UK MVP Launch 19’
Partnerships: Natwest X Cogo launch
Branding: Brand and Visual identity launch 21’
Content Production: Cogo Sessions
Talent Management: Alice Aedy
Creative Comms Campaign: Local After Lockdown
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Positive Retail, Growth Strategy Advisor
Current Focus:
Growth Strategy
Events Production
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Marie Claire
Expert Judge: 21’ Sustainability Awards. Focus - Travel, Beauty, Fashion and Wellness.
Speaker: Business with Purpose
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Boundless Thursdays
Speaker: Business for Good
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Mud Jeans
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Stories Behind Things X All Birds
Speaker: Driving Change in our Food Systems
About:
Ele Ward graduated with a degree in Anthropology from The University of Manchester in 2013. It was here that Ele developed her interest in the power of brand as a means of self identification and how they play a crucial role in shaping culture and society.
While completing her degree, Ele opened her first business, The Closet, a pre-loved clothing store to educate and inspire conscious consumption.
In 2014, she founded Sustainable Hustle, an educational platform and consultancy advocating for a fairer and transparent industry. Ele soon became a recognised sustainability expert, working closely with key business and stakeholders in the space including, Marie Claire and Berlin Fashion Week.
Widening her interests beyond sustainable fashion, in early 2019, Ele joined the U.K founding team at leading sustainability solutions provider Cogo, she rose to Head of Marketing. Launching Cogo into the U.K. and developing a leading brand in the sector. Ele left Cogo in January 2022 now a key global climate solutions provider.
Ele has worked as both consultant and advisor on numerous early-stage climate focused startups on their own purpose driven journey with a focus on Brand Development and G2M Strategy.